TCI Culture Exchange
When the Crowd Held Up Their Adidas: The Night Hip-Hop Became a Sneaker Department

When the Crowd Held Up Their Adidas: The Night Hip-Hop Became a Sneaker Department

— The Closet Inc.
Tagged: Adidas Adidas Superstar Adidas Superstar hip hop Adidas tracksuits Darryl "DMC" McDaniels hip hop fashion Jam Master Jay Joseph "Run" Simmons music and sneakers Music x Sneakers My Adidas sneaker history retro sneaker history Run-DMC Run-DMC Adidas shell toe sneakers sneaker culture TCI Retro Culture Files

Before artist sneaker collabs became normal, Run-DMC showed Adidas something bigger than advertising: a crowd full of fans already wearing the brand.