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The Signature Shoe Arms Race: How Basketball Turned Feet Into Billboards

The Signature Shoe Arms Race: How Basketball Turned Feet Into Billboards

— The Closet Inc.
Tagged: 90s basketball shoes Adidas Adidas Forum Adidas Superstar Air Jordan 1 Air Jordan history Anfernee Hardaway Basketball Deal Stories basketball sneaker history Converse Converse Chuck Taylor All Star Converse Pro Leather Ewing Athletics Ewing Athletics 33 Hi Fila Fila 96 Fila Grant Hill Grant Hill Jordan Julius Erving Kareem Abdul-Jabbar Michael Jordan Michael Jordan Nike deal 1984 NBA sneaker deals Nike Nike Air Penny Nike Air Pippen Nike basketball signature shoes Patrick Ewing Puma Puma Clyde Puma Clyde Walt Frazier Reebok Reebok Blacktop Reebok Pump Reebok Pump basketball Reebok Shaq Reebok Shaq Attaq Reebok Shaqnosis Scottie Pippen Shaquille O'Neal signature basketball shoes signature shoe arms race TCI Retro Culture Files Walt Frazier
Before every star had a signature line, basketball shoes were just team shoes. Then Nike signed a rookie in 1984, and the arms race began.
When the Crowd Held Up Their Adidas: The Night Hip-Hop Became a Sneaker Department

When the Crowd Held Up Their Adidas: The Night Hip-Hop Became a Sneaker Department

— The Closet Inc.
Tagged: Adidas Adidas Superstar Adidas Superstar hip hop Adidas tracksuits Darryl "DMC" McDaniels hip hop fashion Jam Master Jay Joseph "Run" Simmons music and sneakers Music x Sneakers My Adidas sneaker history retro sneaker history Run-DMC Run-DMC Adidas shell toe sneakers sneaker culture TCI Retro Culture Files

Before artist sneaker collabs became normal, Run-DMC showed Adidas something bigger than advertising: a crowd full of fans already wearing the brand.