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The Jordan Son of Mars Low: A Mars Blackmon Hybrid Story

The Jordan Son of Mars Low: A Mars Blackmon Hybrid Story

— The Closet Inc.
Tagged: 580603-102 Canadian sneaker store Custom Shoe Research Jordan Jordan Brand history Jordan hybrid Jordan Son of Mars Jordan Son of Mars Low Mars Blackmon Michael Jordan Nike Red White Blue She's Gotta Have It Spike Lee Spiz'ike TCI Retro Culture Files The Closet Inc.
The Jordan Son of Mars Low 'Red White Blue' (580603-102) is now at The Closet Inc. — the Mars Blackmon / Spike Lee / Michael Jordan commercial-campaign backstory behind the Son of Mars silhouette, from the 2006 Spiz'ike to today's hybrid colourway line.
The Signature Shoe Arms Race: How Basketball Turned Feet Into Billboards

The Signature Shoe Arms Race: How Basketball Turned Feet Into Billboards

— The Closet Inc.
Tagged: 90s basketball shoes Adidas Adidas Forum Adidas Superstar Air Jordan 1 Air Jordan history Anfernee Hardaway Basketball Deal Stories basketball sneaker history Converse Converse Chuck Taylor All Star Converse Pro Leather Ewing Athletics Ewing Athletics 33 Hi Fila Fila 96 Fila Grant Hill Grant Hill Jordan Julius Erving Kareem Abdul-Jabbar Michael Jordan Michael Jordan Nike deal 1984 NBA sneaker deals Nike Nike Air Penny Nike Air Pippen Nike basketball signature shoes Patrick Ewing Puma Puma Clyde Puma Clyde Walt Frazier Reebok Reebok Blacktop Reebok Pump Reebok Pump basketball Reebok Shaq Reebok Shaq Attaq Reebok Shaqnosis Scottie Pippen Shaquille O'Neal signature basketball shoes signature shoe arms race TCI Retro Culture Files Walt Frazier
Before every star had a signature line, basketball shoes were just team shoes. Then Nike signed a rookie in 1984, and the arms race began.